One operating system for
every lead and every call.
Pingfunnel acquires traffic, routes it to the highest qualified bid in milliseconds, and tracks every dollar it earns after — leads and calls, one funnel, one identity, one ledger.
- Funnel
- Auto Insurance · US
- Trigger
- POST
- Identity
- Matched
The arbitrage loop, end to end
Routing creates the margin; attribution proves it. Every traffic unit runs the same loop — and Pingfunnel runs it for both leads and calls.
Leads and calls are siblings of one loop
A form lead is a payload that gets posted and accepted. A live call is a session that gets bridged and billed on duration. Pingfunnel runs both through the same engine.
A payload posted to your hosted endpoint — validated, deduped, routed, and billed the moment a buyer accepts.
A live, stateful session keyed to a tracking number — routed to a buyer, bridged, and monetized on connect and duration.
Stop stitching two stacks together
Most operators run a leads platform, a call-tracking tool, and a spreadsheet to glue them — and still can't trust the margin. Pingfunnel is one system for the whole loop.
Everything the arbitrage loop needs, in one place
Partners & network
Sources, destinations, caps, and credentials for every partner you buy from or sell to — one status lifecycle across all of them.
Ping & route
Fire the ping tree to every eligible buyer in parallel and sell to the highest qualified bid — RTB, fixed price, or revshare.
Identity resolution
Every touch on every channel stitched to one identity — and the first-touch source behind it — for dedupe and re-entry.
Leads + calls
Form leads and inbound calls tracked end to end in one funnel, with telephony, bridging, and duration billing built in.
Workflow engine
Compose triggers, routing, waits, listeners, and postbacks on a visual canvas — flexible enough to express any routing pattern.
Ledger & settlement
Revenue, payout, and margin on every event. Invoice destinations, pay sources, reconcile nothing by hand.
Live in four steps
Every event, traced and settled
A dark, dense operations console — watch traffic route in real time, then trace any event from incoming payload to billable conversion.
| Time | Type | Funnel | Source | Destination | Status | Revenue | Payout | Latency |
|---|---|---|---|---|---|---|---|---|
| 12:04:51 | Lead | Auto Insurance · US | aff_4821 | Apex Health | Accepted | $22.50 | $5.20 | 38ms |
| 12:04:50 | Call | Medicare · Q2 | +1·504·221 | Meridian Direct | Bridged | $31.00 | $8.00 | 51ms |
| 12:04:48 | Lead | Residential Solar | aff_1190 | BlueLeaf Legal | Rejected | — | $4.10 | 29ms |
| 12:04:47 | Lead | Home Services | aff_3380 | Northstar Auto | Accepted | $18.75 | $6.40 | 41ms |
| 12:04:45 | Call | Medicare · Q2 | +1·312·887 | Vantage Home | Accepted | $27.20 | $7.10 | 44ms |
| 12:04:43 | Lead | Auto Insurance · US | aff_4821 | Apex Health | Accepted | $21.00 | $5.20 | 36ms |
| 12:04:41 | Call | Home Services | +1·408·119 | Meridian Direct | Bridged | $24.50 | $6.80 | 49ms |
Built for regulated traffic
Leads and calls come with rules. Pingfunnel treats consent, suppression, and auditability as first-class — not bolted on.
Usage-based. You keep the margin.
Pay on the traffic you actually monetize — not per seat, not on volume tiers you'll outgrow. Every account gets the whole platform.
- Unlimited funnels, ping trees & workflows
- Leads and calls — one platform
- Identity resolution & full-funnel attribution
- Ledger, invoicing & automated payouts
- Telephony, datasets & all integrations
We'll price to your traffic and margin profile. Networks and high-volume operators get dedicated terms.
Get early accessTalk to us about volumeRun the whole funnel
on one platform.
Leads and calls, routing and attribution, revenue and payout — Pingfunnel is the operating system for your performance-marketing business.